Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

Innovation Co-Creation in a Virtual World

The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customer...

Value Co-creation & Co-Innovation: Linking Networked Organisations & Customer Communities

Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities (VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era. Both look at the network structures as a source of jointly value creation and open innovation through access to new skills, knowledge, markets and technologies by sharing risk...

Consumer co-creation

The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...

Leveraging Crowdsourcing for Organizational Value Co-Creation